How Much Does Direct Marketing Cost?

 If you're planning to launch a direct mail marketing campaign, you'll probably want to know how much it will cost you. The cost depends on several factors, such as the type of mailing list you choose, the copy of the mail piece, and the number of recipients who respond.

For example, if you plan to send a postcard, you'll be paying a lot more to print and mail it than if you mail a brochure or a catalog. The price for a postage-free 6x9 first class letter is about $0.20-$0.50 per piece. The size and weight of the mail piece also have a big impact on the cost.

However, if you plan to do a lot of printing and mailing, you may be able to save some money by outsourcing it to a company. For instance, PostGrid offers affordable prices for direct mail advertising.

You can use a professionally designed template to mail a postcard or a letter. This way, you can work with well-performing artwork without having to design it yourself.

Another option is to do your own copywriting. If you're a good writer, you can write the copy yourself or outsource it to a third party. The cost of copywriting can be as little as $100 or as high as two thousand dollars.

Some companies will do a lot of the copywriting in-house. They may also have an on-staff copywriter. If you hire a professional, you will have to pay a premium rate.

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