How to Find the Cheapest Direct Mail Marketing Services

 

cheapest direct mail marketing

In a time when a recession is taking a toll on businesses, cheap direct mail marketing services can help get them back on their feet. There are a few things to consider when shopping for a low-cost service.

First, you want to choose a direct mail service that can handle large volume orders. This will give you the flexibility to scale your mailings over time. You also need to make sure the company offers attractive postage rates.

A quality service will have a dedicated account representative who can respond to your requests. You should also look for a service that has case studies and samples of previous work. You can also check to see if they can provide response rate tracking for your campaign.

Another important factor is the type of mailing list. Most companies rent or purchase lists, but you can also build your own. For example, you could choose a specialty mailing list built from behavioral data. This could result in better responses and higher returns.

Other factors that affect the cost of a direct mail marketing campaign include design and copywriting. You can also consider hiring a creative professional. They can ensure the quality of your mailing material and help improve the return on your investment.

Shipping costs vary depending on the amount of mail you send and how heavy it is. For oversize items, the price increases. If you choose a bulk mailing rate, you can reduce the per-unit price.

Comments

Post a Comment

Popular posts from this blog

How to Use a Direct Mail Cost Calculator

Image
  The direct mail cost calculator is a  great tool to calculate the total cost  of a mailing campaign. The cost of sending mail to your customers depends on the amount of time and money you put into it. The price of your items will also be a factor. One thing that you should keep in mind is that it is a good idea to plan ahead. The cost of your campaign will go down considerably if you are able to avoid rush orders. You should also make sure that you have a well-rounded list of names and addresses. There are a lot of moving parts to a successful direct mail campaign. These include design, postage, and mailing. The costs will vary depending on the size of your mailing list and the type of mailer you use. You can also take advantage of postage discounts for bulk mail. The most expensive part of a direct mail campaign is the time it takes to produce the actual piece. The less time you spend on press, the cheaper your mail will be. The cost of your items will also be impacted...
Read more

Calculating Direct Mail Costs Per Thousand Pieces

Image
  One of the most popular and  quickest ways to get a handle  on direct mail costs is to calculate the cost per thousand pieces. The amount you pay per thousand pieces will vary depending on the type of direct mail you are sending. The cost per thousand piece will depend on the types of mailings you are sending, the copy of the advertisement, and the number of pieces. If you are sending just one postcard, you can expect to spend between $0.30 and $10. For more complex advertisements, you will pay more. If you want to reduce your costs, you can segment your list and target your audience. It is also important to use a personalized URL to track your response rate. Some companies outsource their direct mail campaigns. This allows you to only pay for the services you need. Some companies have in-house designers or copywriters. It is also important to pay attention to the quality of work they are providing. If you plan on running multiple campaigns in a year, you can expect to ...
Read more

How Much Does Direct Marketing Cost?

Image
  If you're planning to launch a direct mail marketing campaign, you'll probably want to know how much it will cost you. The cost depends on several factors, such as the type of mailing list you choose, the copy of the mail piece, and the number of recipients who respond. For example, if you plan to send a postcard, you'll be paying a lot more to print and mail it than if you mail a brochure or a catalog. The price for a postage-free 6x9 first class letter is about $0.20-$0.50 per piece. The size and weight of the mail piece also have a big impact on the cost. However, if you plan to do a lot of printing and mailing, you may be  able to save some money by outsourcing  it to a company. For instance, PostGrid offers affordable prices for direct mail advertising. You can use a professionally designed template to mail a postcard or a letter. This way, you can work with well-performing artwork without having to design it yourself. Another option is to do your own copywriting. ...
Read more